Gucci’s I(heart) NY Bag

Remember this bag from last year? This past February Gucci handbags came out with their very own kind of replica (in this case an imitation of the State of New York’s slogan I (heart) NY. Not only did Gucci get sued for imitating the logo by the Empire State Development Company, but the kitschy design went (as an unsuccessful movie might go straight to tape) directly to replica Gucci bag.

Authentic Gucci Replica Handbags

I like to call this the authentic Gucci replica handbag. While it did certainly work as a promo for the opening of the largest Gucci boutique in the world at 780 5th Avenue in the Trump Towers, as gossip worthy as it is, it didn’t exactly sell as an original. In fact as far as I can tell more Gucci replica handbags of this special edition sold than real ones.

An easy Gucci purse to imitate, the white Boston design with GG monogram and Royal blue/red web design features a fairly unimaginative, sporty Gucci name and heart design. I think the designer was going for kitsch, and for low brow, but to me not with very good results.

Gucci’s New 5th Avenue Flagship store at Trump Towers

A Happy Ending

The one success of the promotion was the huge amount of press it ended up getting. The whole idea was to launch the new Gucci store. This it did very well, despite the failed attempt to show the European fashion house’s apparent amity for America—we all know they begrudgingly pander to our taste because there’s just so many of us who buy their products. (Oh quit it, I’m only kidding!).

At any rate the state of New York eventually dropped the case realizing how good for publicity the bag was, and many New Yorkers not only shopped the Gucci boutique, but went downtown to pick up a Gucci replica handbag in everyone’s favorite new kitsch design. Happy ending!

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